Real Estate Internet Marketing

Archive for the ‘Real Estate Advertising’ Category

Real Estate Advertising Ideas (cont)

10) Contacting Local Churches, Temples, etc

There are many churches, temples and pastors that are trying to help people who cannot afford mortgage payments. You can contact them and let them know that you can help.

11) Local Pawn Shops and Bailbonds

Sometimes, people take the titles of their properties to the pawn shops to exchange for money. When they cannot pay back, the pawn shops take the titles of the properties. The pawn shops may want to unload them.

The big bailbonds in town may also have titles or deeds of properties. When people cannot afford to pay them and need their help, they sometimes give the titles or deeds of the properties that they have instead. You can contact them to find out if they have any titles and if they want to sell them.

12) Door Knocking

There is still the conventional door knocking way to advertise your business. You can start by searching public records for foreclosure people, probate people, bankruptcy cases with stuff to sell, people undergoing divorce and have to sell assets. Then you can go door knocking with a purpose.

Many people are afraid of going door knocking but it is still one of the most effective ways to get business and to advertise your business. Some say that you have to knock on 20 doors a day in order to get 1 new customer a day.

13) Landlords

There are landlords who have just finished eviction. They may be willing to sell.

14) People Not Paid Real Estate Taxes

There are many people who have not paid real estate taxes and you can contact them with your offers. You can find them through public records.

5) Use postcards

Postcards are great for reaching people at home.

6) Use door hangers

Some of the most effective door hangers start off with “I was in your area today”. That way, people do not feel like they are singled out especially if they are in foreclosure, they are particularly sensitive about being singled out.

7) Making Use of White Pages

White pages usably have good information such as the “Housing Authority” information and Section 8 landlord list. You can get the list and call the list in your area. When calling a Section 8 landlord, you can say that you want to be on their buyers list and then ask if they have anything that they want to sell. You never know who might be wanting to get out at the time that you contact them.

There is a technique that worked in the past for many people.

If you have to leave your phone number or information, then you should drive to the property to see the landlord yourself to give your business card in person. That will give a good impression as well as reinforce to them that you are serious about buying.

Meeting in person will give you another opportunity to discuss if there is any properties that they might be interested in selling.

Advertise in Schools

You can buy ads in school newsletters or year books. You can support the school while gaining exposure for your business. Advertising in school publications is usually cost effective. For a 1/4 page ad, it can cost you less than $100. To start advertising in school, contact all schools in your area. You can pass flyers at school open houses. Use bright color paper such as bright pink so that no one can miss your flyers. Make sure you have your phone number on the flyers.

9) Contacting Charities

There are charities such as the Red Cross which you can find in white pages that pay people for emergency bills. You should contact them and let them know how you can help people that may be seeking help through them. Stay in touch with them by calling them now and then and sending postcards and cards.

Anyone can come up with creative real estate advertising ideas. Some of the best real estate advertising ideas are strange but they work. When you are searching for great real estate marketing or advertising ideas, just as long as it is legal to do, you should choose ones that will effectively bring you the most number of customers. Below is a list of some real estate advertising ideas that you can start off with. People usually come up with their own better ideas after a while.

Some real estate advertising ideas

1) Come up with a catchy slogan For examples, “cash for your house”, “I buy houses cash”, or “money to lend”. The last one (money to lend) is very effective because many people are in need of cash and if they think that you have money, they might just want to talk to you. Note that the best slogan for a realtor is not the best one for a real estate investor to use.

2) Use a giant sticker

Many people use stickers to market their businesses. The biggest the sticker is, the better the marketing. You can put your sticker anywhere such as on your car, on your window at home, on your folders, or anywhere you think people might see. Some people even put stickers on their dogs! The key is that if you can get people to notice the sticker and stop and read it, then you are doing a good job.

3) Advertise on billboards

Some real estate agents or real estate investors advertise on billboards. Some billboards are positioned better than others, at highly visible places. You can call around to see how much it would cost to advertise on certain billboards. You can usually advertise for 3 months, 6 months or a year at a time.

4) Wear marketing accessories

A lot of companies sell or give away their company logo shirts, hats, etc. You can wear a hat that says “I buy houses cash” to advertise your business. You can also wear a jacket that says that same thing. Your goal is to let everyone know what you do.