Google Adwords 101

Using Google Adwords is one of the most efficient way of real estate internet marketing. Below is information about Google Adwords and how it can help realtors, real estate investors, ordinary sellers and home buyers.

What is Google Adwords and how does it help real estate internet marketing?

If you have been searching for ways to improve traffic to your real estate website, you’ve probably encountered the word AdWords or Google Adwords at least once or twice. You know it has something to do with Google. But if you were asked what AdWords is really about and how it can help real estate professionals, sellers or buyers then would you be able to answer the question? If your answer is no, reading on will help you do just that.

If you’ve conducted at least one search via Google’s website, then you have already seen these Adwords. These are the text advertisements that appear on the results page of your Google search.

For example, you’re looking up information on real estate staging. You would very likely then type in the words “real estate” and “staging” into the Google search box. Those words are called keywords and Google uses them as the basis to look for information on the Web.

Google publishes its findings back to you on what’s called a results page. The results page is a list of webpages Google suggests you visit to know more about your topic of inquiry (in this case macro photography).

On the results page there are text ads. One is about an online store that sells cameras, while another is from a company that offers photography printing services.

Now you may think that it’s pretty cool (and coincidental) that the ads that appear on the results page have something to do with your topic of interest. But what you should know is that this coincidence is in fact, planned on purpose by Google – and this is how AdWords works. By typing keywords into the search box, you have identified what kind of advertisers will appear on your results page.

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