Free Real Estate Advertising

Benefits of free real estate advertising

Every new realtor and investor is going to need some free real estate advertising ideas in order to get started promoting his or her business. These days it’s only smart to start finding your leads online, no matter how local your property’s appeal is.

Even if your best prospects are likely to be from the immediate area surrounding your target property, the internet is very likely the first place those prospects are going to search for a new real estate property… Everyone Googles these days, especially for research that requires any considerable sum of money.

So where can you find some free real estate advertising online?

Truly free online real estate advertising isn’t hard to come by. You just have to know where to look, and in most cases accept that your advertising method won’t be as well targeted as it should be.

Blogs, classified ads, (the online kind) safelists, forums, and many other forms of mass-appeal marketing are great tools for this. You can always use Google and other search engines to find blogs or better yet, forums, that you can post comments on and mention your business… Just don’t get carries away and make your posting sound like an advertisement or It will be removed.

Article marketing is effective free real estate advertising

However, the best type of real estate-specific free advertising there is would have to be Article Marketing. This is a simple process where you write a knowledgeable article, between 300 and 700 words long about your area of expertise, and include your targeted keywords, such as “Houses in the Tuscon area.” 

Once you have a finished article, make sure there is a little “about the author” blurb at the bottom which identifies you and links back to your website… That’s the important part; always make sure the readers have a way to find you.

You can’t just let the article sit on your website and collect cyber-dust though, the article itself needs to be marketed as well… Which is considerably easier than marketing real estate. Simply Search the term “Article Directory” in Google or your favorite search engine and you’ll easily find hundreds, if not thousands of websites that will happily let you post that article for free!

After submitting it to all of the websites you can find, you’ll have benefited your free real estate advertising campaign in two ways: first you’ll have lots of relevant, one-way links back to your website that the search engines will love, and secondly, you will soon start to notice that people online searching for keywords that are in your article will stumble across it and follow your link back to your website.

Do this a few times over and you’ll soon realize that free real estate advertising is not just a myth, but it is in fact effective and easy!