Google Adwords Part Two
May 3rd, 2010
Google Adwords 101, Part II
To get a clearer understanding of how Google Adwords works, try to picture yourself as an owner of a business (in this case, a camera sales and repair shop) with a website. As a business owner, you need to let people know about your business and that means you need to advertise.
Before AdWords, that meant you had to spend a huge amount of money on print, radio or TV ads. For smaller businesses it might mean making flyers and posters to be distributed in your area. But that, too, takes time and money.
To make things less encouraging, there is no surefire way of knowing that the people who’ll be seeing your ad are actually interested in seeing it, much less on your actual product or service.
With AdWords, not only are you showing your advertisement to people who are interested in your product, you also spend a significantly less amount of time and money in producing it. This is because of primarily two reasons:
1. Keywords are what matters.
In placing your ad with Google AdWords, you don’t need to spend on expensive productions. All you need is a keen sense of knowing how your (potential) customer thinks. This can really help real estate professionals find homes to sell, sellers or buyers.
As in the previous example, when a person types in “macro photography” on Google’s search box, it means he is looking for information about the topic, hence, interested in knowing more.
Google allows you to capitalize on this interest by giving you the opportunity to show the user your advertisement for your camera shop. The user is already interested about your line of business and therefore chances are good that he will read your ad.
Knowing what keywords people will use to look up information allows you to address your ad to a more specific target.
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